“Brands are culturally alien concepts to Indians unlike mythology or spirituality. Mother India is still more powerful an idea than Brand India"
Before Futurebrands, he was Director of Euro RSCG Advertising, one of world's leading advertising agencies. A post graduate in business administration from University of Rajasthan, Atulit has more than two decades of brand development experience across apparels, FMCG, consumer durables and services. His principal areas of work and interest include Startup Brands, Brand Finance, Brand Licensing, Brand Partnerships, documentary films and teaching. Atulit has given lectures at franchising & brand licensing conferences, FICCI , CII seminars, and management schools in India.firstname.lastname@example.org