“Culture and Brands are like two individuals with strong identities that complement each other"
Amiable and enthusiastic in nature, Saheli has always been passionate about unearthing the deeper meanings that control human behavior. This appetite motivated her to pursue a PhD in Sociology, specializing in social psychology and consumer behavior. With a penchant for meeting new people and learning about different cultures, she loves to look beyond the obvious. Well traveled, she has also worked as a cultural counselor at The Office of International Students and Scholars at Yale University, USA. A career that has mostly been in academic research and teaching, she finally found her calling in brands and consumer insights. When not at work she can be found nurturing her two other passions, music and email@example.com