Samit Mehrotra

Sr. Vice President, Strategy

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“Brand is a warm by-product of a cold transaction"

Unassuming and sensitive, Samit absorbs visual culture and effortlessly develops brands through a design perspective, thereby aiding brand strategizing. Besides this, Samit has pursued his passion of understanding society and culture by studying popular consumptions like religious discourses, popular visual icons, food consumption and cookery shows. He has a wide and rich experience in the field of advertising and branding that spans over 12 years and a whole spectrum of categories like healthcare, beverages, telecom, financial products, personal grooming & apparel.