Sraboni Bhaduri

Head, Brands and Consumer Insight

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“It is hard to protect the virtue of a brand in a world that is fickle, grey and has needs that they won’t own up to"

Effortlessly insightful and existentially curious about people & cultures, Sraboni has a knack of uncovering the DNA of brands & consumer behaviour . A PhD in Behavioral Science and a talented writer, she pursues counseling and picks up the odd soft skill development assignments from time to time. Her career spans 22 years in companies like McCann, Contract, Mudra and IMRB and with clients like Maruti (Wagon R & Grand Vitara), Gilette, SBI, Nestle, GPI, GSK, Pepsi and Dabur to mention a few. She loves spending time with her teenage son and is getting him to share her addiction to films & advertising.