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Think Stream

No Dress Code for Food

Food voyeurism seems to be a global phenomenon going purely by the number of food related shows from all over the world that are on air. In India we consume them all with gusto. Never mind if most us in India are totally unfamiliar with many of the ingredients and certainly have no idea what a terrine…
Sraboni Bhaduri
10 Jan 2018

#NameToFameMarketing: Make In India

Shouldn’t a ‘geographical territory’ protect its name and earn royalty from all legal users of its famous Geographical Indication to boost its income and take legal action against misuse or IPR violation?   “Sweet news for us all. We are very happy and proud that #Bengal has…
Atulit Saxena
04 Jan 2018

The Quiet Charms of Khichdi

It now appears that there is no proposal to anoint Khichdi as the national dish of India, but regardless of whether khichdi deserves that title or not and glossing over the question of whether in a country like ours, any one dish can or should be classified as such, it certainly gives us an occasion…
Santosh Desai
13 Nov 2017

Beautifully Facebooked Indians

Indians are looking beautiful and so are their homes. A quick glance through people’s Diwali Facebook posts presents a stunningly new India in HD, thanks to increasingly superior camera pixels. In the eyes of beholder smartphones, megapixels have gone up 8 times up to 20+ in the past decade. Aperture…
Atulit Saxena
08 Nov 2017

The Impossible Burden

For those of us living in cities who only encounter food related crisis in the form of exorbitant prices at our neighbourhood mandis from time to time, the crisis faced by our farmers across the length and breadth of this vast country seems like an bewildering knot of complications and contradictions.…
Anirban Mukherjee
01 Nov 2017

Punjab in your rear-view mirror

Growing up in a far-flung, prosperity-starved Bengal of the seventies and eighties Punjab was something that I perceived either through the veil of history and mythology or through limited interactions with the Sikh community of transporters and traders. They were seen to be a bulwark of moral uprightness…
Anirban Mukherjee
31 Oct 2017

Bioscope: The birds, the bees, and the lush greens

It was an evening filled with exuberance: of the lawns and the powerful opinions that Paromita Vohra brought with her for Futurebrands’ Bioscope series’ first presentation: ‘Paro-Vaani.’ Paromita is a well-known documentary filmmaker, writer, teacher, actor, feminist, founder…
20 Sep 2017

Evangelize an Idea first. Build a Brand later

Soon we will have request from business schools in India to co-author case study on Brand Evangelism as Patanjali (an Indian cross category FMCG brand) will reportedly grow to  INR 5000 ( USD 757 Mn) FY 15-16 since its launch in 2009-10, at the fastest growth rate in Indian FMCG market,  as…
Atulit Saxena
30 Mar 2016


Cooks in India are usually men seen in dhabas (highway restaurants) and on open street food stalls. They pick cooking skills and do not gain deep knowledge from other men in the business or perhaps just start cooking by default for livelihood. The professional and brahminical superior race is of chefs…
Atulit Saxena
29 Mar 2016

Real Power

Before Alexander died he asked people to display his empty hands to the world in his last journey. He wished to convey that all the power he fought for is not being taken by him but is being left behind. The warrior code of power lost to the ultimate reality and powerlessness in death. In the same way,…
Atulit Saxena
28 Mar 2016

The last slow-motion crawl

As the monsoon starts to fade somewhere in late August, Mumbai sets aside its umbrellas and bhajia platters and gears up up for a frenetic festive season. In every corner of India there is at least one festival that the locals claim as their own, in Mumbai it’s the Ganeshotsav, a ten day long…
Anirban Mukherjee
19 Nov 2015

Leaving hunger behind

The preponderance of food in today’s social media, rapidly multiplying food reality shows on television and the emergence of an entire cheer-leading squad in the form of food bloggers, reviewers and critics?—?can create a sense that we are living in some kind of a gastronomic golden age.…
Anirban Mukherjee
11 Mar 2016