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Think Stream

#NameToFameMarketing: Make In India

Shouldn’t a ‘geographical territory’ protect its name and earn royalty from all legal users of its famous Geographical Indication to boost its income and take legal action against misuse or IPR violation?   “Sweet news for us all. We are very happy and proud that #Bengal has…
Atulit Saxena
04 Jan 2018
 

The Quiet Charms of Khichdi

It now appears that there is no proposal to anoint Khichdi as the national dish of India, but regardless of whether khichdi deserves that title or not and glossing over the question of whether in a country like ours, any one dish can or should be classified as such, it certainly gives us an occasion…
Santosh Desai
13 Nov 2017
 

Evangelize an Idea first. Build a Brand later

Soon we will have request from business schools in India to co-author case study on Brand Evangelism as Patanjali (an Indian cross category FMCG brand) will reportedly grow to  INR 5000 ( USD 757 Mn) FY 15-16 since its launch in 2009-10, at the fastest growth rate in Indian FMCG market,  as…
Atulit Saxena
30 Mar 2016
 

The last slow-motion crawl

As the monsoon starts to fade somewhere in late August, Mumbai sets aside its umbrellas and bhajia platters and gears up up for a frenetic festive season. In every corner of India there is at least one festival that the locals claim as their own, in Mumbai it’s the Ganeshotsav, a ten day long…
Anirban Mukherjee
19 Nov 2015
 

Leaving hunger behind

The preponderance of food in today’s social media, rapidly multiplying food reality shows on television and the emergence of an entire cheer-leading squad in the form of food bloggers, reviewers and critics?—?can create a sense that we are living in some kind of a gastronomic golden age.…
Anirban Mukherjee
11 Mar 2016