Creation & Management
Creation & Management
Futurebrands is not a company, it’s a lived idea. An idea which flows through all the people who think about brands in a new way. It’s a space that changes the way one sees things.
“Design for the sake of it, is Art. But in the world of branding, delivering solutions to real problems is what matters. That’s the only thing the customers are most willing to part with their hard earned money, for"
“It is hard to protect the virtue of a brand in a world that is fickle, grey and has needs that they won’t own up to"
“Nothing is mundane- it is merely a (profound) truth we have got used to"
“Futurebrands indelibly alters your way of being. It's an organization like no other, where even though you might leave, you'll always be a part of the family"
“Brand is not a logo, packaging or a product but an all-encompassing experience. Brand is what the consumer finally gets and experiences."
“Consumption is an inevitable part of living, so why not make it as enriching and life-affirming a experience as it can be?"
“Brands, like babies, are birthed, they are nurtured by culture and brought up by people"
“A brand is only as effective as its ability to tell its story. Design Thinking helps build innovative brands that stand out in the clutter and chaos that is the Indian market. "
“A strong brand has to have a really powerful idea behind it, an idea that can take you by surprise and plant itself in your head. It can’t be unseen and changes the way you see the world and yourself"
“The next revolution of start ups in India will belong to entrepreneurs who will think brand first and business later"
“Brands need to be created with love and nurtured with discipline"
“Brands cannot merely be products marketers want to sell. They have to be story-worlds that human beings want to inhabit and bring to life"
“Brand is a warm by-product of a cold transaction"
“Every time you meet a brand, you tell yourself a story. Our job is to paint vivid pictures of the stories we tell ourselves"
“In today’s digital era, brand owners can’t afford to be uptight over who controls the brand. It has to be a collaboration, with the consumers"
“The world around us is changing faster than ever before. To bring this shifting world into perspective and create successful brands which resonate with people, it is imperative that we look at it through a cultural lens"
“At a time when everyone and everything wants to be a brand, the question is what do brands want to be?"
“With a keen eye, a lot can be learnt from just observing around"
“Bharat aur Bhartiyo’n par ek purzor nazar (A comprehensive view on India and Indians)"
“Walter Landor said products are created in factories, but brands are created in the mind… Yes, great brands are created in consumers minds"
“A brand is a living experience. It breathes. Through its people."
“Design not only actualises the brand idea but create the aura that people get attached to."
“Brands are culturally alien concepts to Indians unlike mythology or spirituality. Mother India is still more powerful an idea than Brand India"
“Culture and Brands are like two individuals with strong identities that complement each other"
“Brands are microcosms which, like human beings, yearn for an osmotic oneness with cultures they are part of"
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