Futurebrands Brand Consultancy | Leadership

MD & C.E.O

“Nothing is mundane- it is merely a (profound) truth we have got used to"

President, Brands

“Brands are culturally alien concepts to Indians unlike mythology or spirituality. Mother India is still more powerful an idea than Brand India"

COO, Entrepreneurial Practice

“The next revolution of start ups in India will belong to entrepreneurs who will think brand first and business later"

Anirban Mukherjee

Head Strategy, Insights & Design

“At a time when everyone and everything wants to be a brand, the question is what do brands want to be?"

Sr. Vice President, Strategy

“Brands cannot merely be products marketers want to sell. They have to be story-worlds that human beings want to inhabit and bring to life"

Sunil Vashishth

Sr. Vice President, Strategy

“Brands are microcosms which, like human beings, yearn for an osmotic oneness with cultures they are part of"

Sr. Vice President, Strategy

“Brand is a warm by-product of a cold transaction"

COO, Brands

“Bharat aur Bhartiyo’n par ek purzor nazar (A comprehensive view on India and Indians)"

Sraboni Bhaduri

Head, Brands and Consumer Insight

“It is hard to protect the virtue of a brand in a world that is fickle, grey and has needs that they won’t own up to"

Shantanu Prakash

Vice President, Brands

“Walter Landor said products are created in factories, but brands are created in the mind… Yes, great brands are created in consumers minds"

Vice President, Brands Development

“Design for the sake of it, is Art. But in the world of branding, delivering solutions to real problems is what matters. That’s the only thing the customers are most willing to part with their hard earned money, for"

Consultant

“Brands need to be created with love and nurtured with discipline"

Mandeep Sangatpuri

Sr. Design Strategist

“Design not only actualises the brand idea but create the aura that people get attached to."

Manager, Brands and consumer Insight

“Culture and Brands are like two individuals with strong identities that complement each other"

Group Head, Brands

“Brand is not a logo, packaging or a product but an all-encompassing experience. Brand is what the consumer finally gets and experiences."

Sr. Manager, Brands & Consumer Insight

“The world around us is changing faster than ever before. To bring this shifting world into perspective and create successful brands which resonate with people, it is imperative that we look at it through a cultural lens"

Executive Secretary to M.D. & C.E.O & Manager HR

“Futurebrands indelibly alters your way of being. It's an organization like no other, where even though you might leave, you'll always be a part of the family"

Sr. Brand Manager

“In today’s digital era, brand owners can’t afford to be uptight over who controls the brand. It has to be a collaboration, with the consumers"

Brand Strategy Director

“Every time you meet a brand, you tell yourself a story. Our job is to paint vivid pictures of the stories we tell ourselves"

Associate Brand Strategy Director

“Today, people are brands - especially in digital India where people have curated a world that works as 'branding' for them. Being a brand means thinking, breathing, thriving like people."

Sr. Brand Manager

“The most powerful things are the simplest ones"

Nymphea Noronha

Manager, Brands & Consumer Insight

“With a keen eye, a lot can be learnt from just observing around"

Tarjani Divanji

Sr. Brand Strategist

“Brands, like babies, are birthed, they are nurtured by culture and brought up by people"

Brand Manager

“A brand is only as effective as its ability to tell its story. Design Thinking helps build innovative brands that stand out in the clutter and chaos that is the Indian market. "

Brand Strategist

“Consumption is an inevitable part of living, so why not make it as enriching and life-affirming a experience as it can be?"

Brand Strategist

“Akin to powerful ideas, brands have the power to capture people's collective imagination. And breathing life into them is my creative expression. "