Futurebrands Consulting is founded on a cross-disciplinary approach to solve complex brand problems. We offer robust strategic solutions that bring together organizational dynamics, cultural understanding, semiotics, psychoanalytical frameworks, media and an intricate understanding of India and the Indian consumer thereby forging new pathways for brands.

Successful brands become a part of culture and in order to shape the destiny of the brand, brand strategy needs to be imagined in a new way beyond propositions and personality. Brands today are living in a culturally vibrant space. As culture becomes a charged space, brands need to host all things that are happening simultaneously and channel them.

As brands, markets and consumers evolve, the questions become more complex and connected. We believe brands need to evolve through a higher order of thinking.

Brand definition Portfolio strategy Category creation
Brand strategy and roadmap Brand re-positioning Organizational internal branding
Strategies for social initiatives India entry Workshops and trainings
Our Work
Royal Enfield
To launch the Indian cult brand globally, without losing its mythic-ness
To crack the code of breakfast in India
Tata Motors
To define the brand essence globally across commercial and passenger segments and develop a future roadmap
To create India’s definitive youth brand
ABP News
To carve out a distinctive position in a cluttered and noisy news space
To strengthen its leadership position in a changing consumer context
To understand what fashion means for Indian men in smaller towns
To create a brand that leads and builds a new category
Funds India
To create India’s premier online financial services brand
To understand snacking as a category
Max Bupa
To understand the meaning of insurance in India, in life and health segments
To create a new-age Indian lifestyle brand