Futurebrands Consulting is founded on a cross-disciplinary approach to solve complex brand problems. We offer robust strategic solutions that bring together organizational dynamics, cultural understanding, semiotics, psychoanalytical frameworks, media and an intricate understanding of India and the Indian consumer thereby forging new pathways for brands.
Successful brands become a part of culture and in order to shape the destiny of the brand, brand strategy needs to be imagined in a new way beyond propositions and personality. Brands today are living in a culturally vibrant space. As culture becomes a charged space, brands need to host all things that are happening simultaneously and channel them.
As brands, markets and consumers evolve, the questions become more complex and connected. We believe brands need to evolve through a higher order of thinking.
|Brand definition||Portfolio strategy||Category creation|
|Brand strategy and roadmap||Brand re-positioning||Organizational internal branding|
|Strategies for social initiatives||India entry||Workshops and trainings|