Santosh Desai

Santosh’s principal area of interest lies in examining the evolving nature of consumer culture in India. He is a thought leader in understanding the relationship between culture, brands and the consumer as a product of his or her cultural context


City City Bang Bang
A weekly column in The Times of India
Mother Pious, Lady

The Password-protected Life?

Read More >> February 11, 2019

The Quality of Waiting?

Read More >> January 22, 2019

The Poverty of the Rich?

Read More >> January 14, 2019

The Dignity of Insufficiency?

Read More >> December 26,2018

The Wonderful World of the Indian Nightie

Read More >> November 28,2018

The Magazine In its Prime

Read More >> November 20,2018

The Lure of Teen Patti?

Read More >> Novermber 5,2018

What If?-On the technologies not invented

Read More >> October 30,2018

Chocolate Memories

Read More >> October 15,2018

What Traditional Business Cultures Can Teach Us

Read More >> October 11,2018

Decoding the Lottery

Read More >> October 4,2018

The rise of female entrepreneurship?

Read More >> September 19,2018

Aboard the Nostalgia Express: Remembering Rail Travel

Read More >> September 10,2018

The Pleasures of Bargaining

August 12,2018

New Public Spaces (& what they say about us)

Read More >> August 17,2018

The Crisis in Trust?

Read More >> August 08,2018

#Everywhere - How the Hashtag Is Changing the World

Read More >> July 16,2018

The Advertising Mirror?

Read More >> July 04,2018

The Fear of Food?

Read More >> June 26,2018

Remembering the Swing

Read More >> June 15,2018

Of Young Love in Small Town India

Read More >> June 5,2018

The Vanishing Horizon?

Read More >> May 15,2018

The Great Indian Rope Trick?

Read More >> May 3,2018

The Power of the Government Job

Read More >> April 26,2018

The Cheating Spectrum?

Read More >> April 13,2018

The Changing Meaning of Work?

Read More >> March 28,2018

Movies as memory devices

Read More >> March 22,2018

Statues: Remembering to Forget?

Read More >> March 13,2018

The 'Verbification' of Our Lives?

Read More >> March 05,2018

Highways of Change?

Read More >> February 16,2018

Manufacturing Individuals?

Read More >> February 08,2018

The Power of Melodrama?

Read More >> January 17,2018

The Rise of the Collaborative Family

Read More >> January 08,2018

Celebrating the New Year's Resolution

Read More >> January 02,2018

We are not like this only!

Read More >> December 04,2017

The Recreational Body?

Read More >> November 22,2017

The Quiet Charms of Khichdi

Read More >> November 06,2017

Diwali : The Limits of Regulation?

Read More >> October 23, 2017