Building India's biggest ethnic wear brand for women

Consulting
  • Brand definition
  • Brand strategy and roadmap
  • Brand re‐positioning
Creation & Management
  • Brand Partnerships
Project completed: 2013
From the client

“I wanted Biba to be the FIRST BRAND THAT APPEARS IN A WOMAN’S MIND  when she thinks of buying a kurta”.

Sidharth Bindra
MD & CEO, BIBA


Questions posed

There were some fundamental questions we were seeking answer to:

  1. How does the consumer think?
  2. How is she reacting to brands?
  3. How is Biba perceived?
  4. Where do we want to be in three years?
  5. A concrete roadmap to get there

A New Way Of Seeing
Impact
Would you like to share an idea or start a conversation with us at Futurebrands?

Drop us a line at hello@futurebrands.co.in
Also, join us on the Futurebrands Facebook Forum
or find your way to any of our offices across the country

Related Case Studies