Building India's biggest ethnic wear brand for women

  • Brand definition
  • Brand strategy and roadmap
  • Brand re‐positioning
Creation & Management
  • Brand Partnerships
Project completed: 2013
From the client

“I wanted Biba to be the FIRST BRAND THAT APPEARS IN A WOMAN’S MIND  when she thinks of buying a kurta”.

Sidharth Bindra

Questions posed

There were some fundamental questions we were seeking answer to:

  1. How does the consumer think?
  2. How is she reacting to brands?
  3. How is Biba perceived?
  4. Where do we want to be in three years?
  5. A concrete roadmap to get there

A New Way Of Seeing
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